I turn ideas into stories
real people actually care about.

How reframing a product launch around a real customer moment transformed a feature announcement into a brand story worth telling.

Finding the Human Story

When stock photography was eroding audience trust, we built a smarter solution from scratch.

Ditching Stock

Financial advisors don't need another forgettable training manual. Art directing professional development content with a visual personality worth paying attention to.

Making the Dry Stuff Interesting

A concept I'd been developing for years, finally brought to life under competition constraints. Published in a Tapas x Kickstarter anthology. (Top 10 of 160 entries)

Color Dream

A curated look across illustration, storyboarding, graphic design, and comics.

More Work

Hey, I’m M@tt

I'm a creative director and brand storyteller helping companies find their voice and build audiences. I've spent 15 years developing creative vision, leading teams, shaping brand strategy, and making content that actually resonates with real people. I think in narratives, lead with humor and humanity, and believe the best brands sound like real people. When I'm not directing creative work, I'm writing graphic novels, producing comic strips that somehow find millions of viewers, and proving that good ideas don't need big budgets.