I help B2B brands
speak to real people.
I find the human story at the heart of your complex product and provide creative direction, brand voice, and content strategies that meet your business goals.
8+ years in creative leadership
15 years of multi-media production
Open to full-time roles
What I do best
Make complex things feel simple and dry things worth reading
01 Find the real story
Powerful narratives start with the customer, not the product. I listen to buyers, pinpoint the stories most likely to make an impact, and design content around that.
02 Build customer clarity
Vague and fluffy messaging helps no one. Utilizing a layman’s point of view, I design customer experiences that don’t require hand-holding.
03 Lead with working knowledge
Understanding the work from the inside means I can provide better briefs and more specific feedback. Plus I can roll up my sleeves and do the work when needed.
7 yrs
B2B SaaS
2+ yrs
on company leadership team
F500 clients
across retail, tech, & industrial
Silver ADDY
B2B Interactive Media
30+
e-learning products shipped
Selected work
What speaking to real people looks like
B2B SaaS · Financial services · 2017—2025
B2B SAAS
CONTENT CLARITY
CROSS-FUNCTIONAL LEADERSHIP
Show, Don’t Tell - Refreshed Website and Demo Video
Our website and demo video weren’t converting leads. I spearheaded an overhaul that drove organic sign-ups.
USER EXPERIENCE
CREATIVE LEADERSHIP
PERFORMANCE OPTIMIZATION
Appealing Training for Workers Who Don’t Want It
Safety training is a joke amongst the construction industry. I led the creative strategy that earned an average user rating of 4 out of 5 across 30+ published courses.
B2B SAAS
PRODUCT NARRATIVE
VOICE OF CUSTOMER
The Human Story - Reframing a Product Launch
The standard feature release wasn’t cutting it. I shifted the focus to highlight a compelling real-world use-case that increased engagement.
B2B SAAS
AI WORKFLOW
BRAND AUTHENTICITY
Building Trust Through Visual Authenticity
Stock photography was eroding audience trust, so I built a smarter solution. Not only did new customers pay attention - old customers stopped leaving snarky comments.
FINANCIAL SERVICES
ILLUSTRATION AT SCALE
Making Dry Content Worth Looking At
12+ issues of dense financial content was transformed with a visual style all its own - giving readers’ eyes a much needed rest.
More Projects
A curated look across 3D product visualization, promotional mobile games, and some company swag that drove more booth visits than our product itself.
What people say
Don’t just take my word for it
“Matt was an incredibly dedicated and valuable teammate. He served on our leadership team for over two years and brought a thoughtful and unique perspective to our decision-making. Matt thinks strategically and brings impeccable taste to the creative process.”
Stokes McIntyre
President & CEO
MindForge
“Matt demonstrates true commitment to creative solutions. He’s thinking about the end-to-end experience regardless of his team’s involvement, and brings real strategy to every engagement. Plus, he’s super talented and a pleasure to work with.”
Jackie Robles
Director, Creative Services
Nationwide
“I was impressed by his hard work and attention to detail as he managed a large amount of content. Even during stressful times, he was approachable and had a positive attitude.”
Tim Sandlund
Marketing Director
Eva-Last
“Matt is not just a talented artist and project manager; he elevates every aspect of the creative process.”
Michael J. Caito-Khurshid
Product Owner
OSU Wexner Medical Center
"His ability to manage projects effectively, maintain a clear vision, and empower his team to succeed has been truly invaluable."
Nick Dorgan
Developer
Vectrona
About
Hey, I’m M@tt.
A creative director and brand storyteller helping B2B companies sound less like B2B companies.
My background in interactive media shaped how I think about user experience: if the customer journey is challenging in any way, they'll never make it far enough to see your product, let alone care about it. That's why I'm obsessed with finding the simplest possible way to get an audience's attention and lead them where they need to go.
With 15 years of experience across video, graphic design, 3D, and more, I'm comfortable in the strategy room and behind a desk doing the work. I've served on company leadership teams, managed outside agencies, mentored internal teams, and built production workflows that stretched modest budgets into work that punched above its weight.
One of the most valuable parts of my process is building clarity from the start. Before any real production begins, I make sure everyone involved in a project is envisioning the same picture. That alignment consistently saves enormous amounts of time downstream. Clients and collaborators consistently point to it as one of the things they value most about working with me.
If you have a product that's complex, technical, or just hard to explain, that's exactly where I do my best work.
- currently open to full-time roles -
Looking for a creative leader who can find the human story?
Creative Director, Brand Storyteller, or Content Strategy for B2B companies looking to make their product easier to grasp.