Strategic Narratives
Build a story that hooks.
“He’s thinking about the end-to-end experience regardless of his team’s involvement, and brings real strategy to every engagement.”
Jackie Robles
Director, Creative Services
You need to reel people in and make them passionate about your project.
Stories have always been the most effective method of passing along information. They get the listener invested by orienting their thoughts around something familiar.
How to build a successful narrative?
Be Familiar
People become instantly engaged when they interact with something they recognize. The best hooks tell a story that’s familiar to your target audience.
Make it Simple
People respect when you don’t waste their time. The faster you get to the point, the faster a decision will be made.
Provide Value
Speaking to a user’s needs is key to capturing their attention. Providing usable tips a reader can act on or explaining a problem your product can solve are great ways to achieve visibility.
Sound Real
Whether you’re talking to white-collar or blue-collar, everyone engages best with down-to-earth, casual conversation.
Skills & Experience
Listen
Research and strategize engaging content.
Conduct Customer Interviews
Market Research
Identify Business / Learning Objectives
Create Pitch Decks
Develop
Produce quality work that meets desired needs.
Develop Creative Briefs
Write & Revise Content
Guide Production Teams
Maintain Voice & Brand Standards
Refine
Analyze performance and enhance for further growth.
Study Analytics
Record Market Feedback
Strategize Future Content
Update Past Content
When we wanted to visually explain our jobsite communication app, we chose a story that was not only common across multiple customers, but easy for someone to understand quickly.
When online feedback incorrectly compared our communication app to email, we took the opportunity to turn those comments into a narrative that explains why our solution was superior.
People remember great stories.
Connect your product with a powerful narrative and the two will always be associated.